Pharrell Williams Launches New Collection With Tiffany and Co.
Called the Tiffany Titan, this collection features an array of natural diamond designs.
The talented artist and multi-hyphenate, Pharrell Williams, has teamed up with Tiffany & Co. to launch a new collection, Tiffany Titan. Pharrell, the current Louis Vuitton Men’s Creative Director, has always had an affinity for natural diamonds and a strong connection to the Maison. In 2022, Pharrell hinted at a collaboration with Tiffany while attending KENZO’s fashion show in Paris in support of his creative partner, NIGO, who is the Artistic Director of KENZO. Pharrell wore jaw-dropping natural diamond sunglasses while in Paris, saying “Tiffany and I are engaged.”
He has teamed up with iconic jewelers in the past, such as Lorraine Schwartz, and Jacob Arabo of Jacob and Co., also known as “Jacob the Jeweler” to create insanely epic natural diamond jewelry. In October of 2022, the artist put his signature diamond jewelry pieces up for auction with Joopiter, including his iconic Jacob & Co. N.E.R.D. pendant that he designed with the jeweler, which features hundreds of fancy colored diamonds totaling at 158 carats; it sold for just over $2.1 million. It is only right that he teamed up with Tiffany, owned by LVMH, to create a line of bold, natural diamond designs.
Tiffany Titan by Pharrell Williams is inspired by the mythological Poseidon’s trident. The bold designs are to be interpreted as an expression of one’s energy, power, and force. The motif is a uniquely shaped link that is curved and soft, a juxtaposition to the trident spear which is stiff and sharp. Pharrell also grew up near the ocean, Virginia Beach, in the community called “Atlantis.” “I’m very inspired by water, and the name of this collection, “Titan,” draws inspiration from Poseidon, ruler of the sea, King of Atlantis.”
“Jewelry is the punctuation mark of a person,” Pharrell said in regards to his new collection and partnership with the Maison. Tiffany Titan features necklaces, earrings, bracelets, and rings set with natural diamonds in 18k yellow gold or titanium. “The detail in all of the jewelry pieces is very intentional, the use of black titanium … it’s a physical manifestation of beauty in Blackness,” Pharrell said. Some of the diamonds in the collection are also reverse set, which adds an edge to the designs.
Alexandre Arnault, Executive Vice President of Tiffany and Co., was eager to unveil this collection saying, “The Tiffany Titan by Pharrell Williams collection defies the conventions of fine jewelry design. It represents a balance of Pharrell’s creative vision with Tiffany & Co.’s inventive craftsmanship,” adding “Each piece embodies Pharrell’s distinct style and unique point of view.”
The collection is now available to shop on Tiffany and Co.
