Wednesday Addams Inspires a Modern Day Gothic Jewelry Revival

For jewelry lovers, the moody look harkens back to the dark romance of the Victorian era.

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Jenna Ortega attends the world premiere of Netflix's "Wednesday" at the Hollywood Legion Theatre Post 43. Photo by LISA O'CONNOR/AFP via Getty Images

Netflix’s hit series Wednesday has garnered record views (have you seen the viral dance scene?) and catapulted its lead star Jenna Ortega into the fashion stratosphere—and revitalized gothic fashion in the mainstream along the way.

Ortega, who plays the titular character Wednesday Addams of the iconic Addams family, and her stylist Enrique Melendez have crafted a string of memorable press tour looks to rival—and dare we say, impress—those of her onscreen alter ego. Head-to-toe black ensembles evoke the famously color-averse child of woe, while the mesmerizing natural diamond jewelry is all Ortega. Glittering gems from the likes of Tiffany & Co. (the actress is often spotted in their tennis necklaces), Bulgari, and Delfina Delettrez finished her vampy looks and cemented the “glam” in goth glamour.

(Getty Images)
wednesday netflix gothic revival natural diamond jewelry
Delfina Delettrez Domino Dots Ring

And Ortega isn’t the only one feeling the dark side recently. January Jones commanded attention at the Empire of Light movie premiere in a hooded Rodarte column gown, which was dramatic enough on its own, but became more alluring with the addition of the cascading Delfina Delettrez natural diamond earrings and rings.

January Jones. Photo by Tim P. Whitby/Getty Images for The Red Sea International Film Festival
Delfina Delettrez 1987 Loop Tennis Earrings

Elsewhere, the softer side of the trend is demonstrated by Alexandra Daddario at the premiere of her upcoming Mayfair Witches series on AMC. The actress cast a spell in a dazzling headband-turned-choker featuring about 28 carats of collet-set, old mine cut diamonds to complement her lacy Dior frock. In fact, the convertible piece (along with the diamond rings) sourced from Jewels by Grace dates back over 100 years to a notable period in fashion history.

wednesday netflix gothic revival natural diamond jewelry Alexandra Daddario
Alexandra Daddario. Photo Credit: Instagram.com/alexandradaddario

The modern-day scream queens may be embracing goth chic, but the aesthetic also calls to mind another queen, the dark days of her reign, and the enduring style of jewelry it bred.

To pay tribute to her husband Albert who died in 1861, Queen Victoria led the country in a 40 years-long period of mourning during the second half of the 19th century. She expressed her bereavement for her beloved through fashion, cloaked in black garb to reflect the mood. The restraint of the dark attire proved to be a compelling canvas for spectacular jewels.

“She was the original ‘influencer’ and started the trend for mourning jewelry as fashion,” says Nicole Corsini, Marketing Director of Lang Antiques in San Francisco, which carries a vast selection of original Victorian jewelry.

wednesday netflix gothic revival natural diamond jewelry lang antique
Lang Antiques
wednesday netflix gothic revival natural diamond jewelry lang antique
Lang Antiques
wednesday netflix gothic revival natural diamond jewelry lang antique
Lang Antiques

Previously a somber statement to commemorate dearly departed individuals, mourning jewelry became a romantic proclamation to preserve one’s love story under the influence of the grieving monarch. The jewelry aficionado commissioned beautifully intricate pieces studded with sparkling natural diamonds and gemstones, and steeped with meaning.

“There were many motifs common to Victorian mourning jewelry,” Corsini elaborates. “Sometimes the elements were chosen for their symbolic names, like ‘weeping’ willows or ‘forget-me-not’ flowers. Pearls and diamonds were used to represent tears. Black enamel was generally used in tribute jewelry for adults, while white enamel symbolized the purity of a child or unmarried person. It was common to use the hair of the deceased, either in braided designs or as the actual art medium.”

wednesday netflix gothic revival natural diamond jewelry
Ashley Zhang Mourning Pendant
wednesday netflix gothic revival natural diamond jewelry pendant
Storrow Lillian Locket in 14k gold, diamond, pearl and black enamel
wednesday netflix gothic revival natural diamond jewelry
Colette Moon Cage Pendant with diamonds, moonstones, and pearls.

While Victorian mourning jewelry is decidedly sentimental and for the poetic at heart, Wednesday Addams would certainly be fascinated with a similar style of jewelry known as memento mori. Tracing back to the 16th century and translated from Latin to mean “remember you will die,” the spooky pieces are less sinister than they appear.

wednesday netflix gothic revival natural diamond jewelry ring
Anthony Lent Memento Mori Diamond Engagement Ring
wednesday netflix gothic revival natural diamond jewelry ring
FoundRae Black If Not Now Then When Baguette Band
wednesday netflix gothic revival natural diamond jewelry
Sydney Evan Gold & Diamond Skull Stud Earrings

“Despite the reference to death and the somewhat macabre motifs like skulls and skeletons, the intent of this jewelry was actually more hopeful—as a reminder to live every moment of life fully,” explains Corsini, who also notes that the pieces were typically gold with enamel design and may have incorporated rose, single or old mine cut diamonds.

Cut to the present. Imbued with history, antique mourning and memento mori jewelry continue to intrigue and inspire. Designers and jewelers are offering reworked or modern iterations to a new crop of jewelry collectors who can’t resist the undeniable romance of natural diamond jewelry—and appreciate that beauty can be found in darkness. 

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