Our Mission

We do this by:

• Communicating the inherent value and benefits of natural diamonds and the companies supplying them
• Reinforcing the positive impact of the natural diamond industry by sharing insights, communicating best practices and promoting ethical, social and environmental standards
• Ensuring clear and accurate information about diamonds and the diamond industry
• Partnering with industry stakeholders for the purpose of driving transparency and trust

Together, our six Members represent the world’s rough diamond production. With operations across four continents, NDC Members impact the lives and environments of millions of people.

Our Members are fully committed to supporting the sustainable development of communities, diamond-producing countries and the diamond sector from mine to market. They aim to provide safe, high-quality jobs and to locally source goods and services needed for their operations. As an organisation, the Natural Diamond Council also convenes its members to collaborate, exchange information and share best practices.

Requirements for ‘NDC Members’ include commitment to the highest standards of integrity and responsibility in all aspects of their business and at all stages of the value chain, including toward:

• Transparency
• Ethical, sustainable business practices
• Making a lasting, positive impact
• Environmental stewardship
• Promoting health and well-being of employees.

‘Only Natural Diamonds’ represents the consumer facing brand of the NDC, and is aimed at inspiring and informing consumers globally about the values and heritage of natural diamonds, as well as promoting the significant innovation happening throughout the world of diamond jewellery. 

NDC is a global organisation whose members’ operations span six continents and more than a dozen countries including Canada, South Africa, Botswana, and Australia. Our mission is to enhance the world of natural diamond jewellery, in support of more than 10 million industry employees and their families around the world, and we will be continuing to promote the industry alongside our many global partners. 

 As an organisation, our thoughts remain with people impacted by the current geopolitical crisis.